From Joan Didion becoming the new face of CELINE, to Yves Saint Laurent’s campaign with Joni Mitchell — it’s clear that older models are the hottest trend in fashion advertising right now. CBS This Morning took a look at the brilliant new mode: “The [Joan Didion CELINE ads] fall squarely into a mature movement that’s currently sweeping advertising. ‘There are certain women — Joan Didion is one of them. It’s amazing. And it just blew up on social. I mean, it’s really got so much attention,’ Grey Advertising executive creative director Alice Ericsson said. Attention grew when Saint Laurent released ads of 71-year-old Joni Mitchell. She may be 93 years old, but Iris Apfel is as busy as ever, modeling for both Kate Spade and Alexis Bittar this season. L’Oreal has added Twiggy and Helen Mirren to their already-stacked roster of mature spokeswomen, including Jane Fonda and Diane Keaton. ‘They’re icons. They’re amazing,’ Ericsson said. ‘They have substance. They also have wrinkles.’ “
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