Since the beginning of time humans have tended to do what feels good — an impulse controlled by the brain. Now, neuroscientists are starting to unravel how something that was a positive impulse thousands of years ago can be detrimental to human surivival today. In a fascinating report entitled The Pleasure Principle which aired last night on CBC NEWS The National, correspondent Kelly Crowe takes a journey deep inside the human brain with behavioral neuroscientist Richard Beninger of Queens University. Together they peel pack the mysterious secrets of pleasure, reward, and the most powerful chemical in the human body — dopamine.
The Pleasure Principle: Neuroscience Revealing How Our Brains’ Ancient Wiring For Pleasure Is Deadly
Brent Lambert
Writer, editor, and founder of FEELguide. I have written over 5,000 articles covering many topics including: travel, design, movies, music, politics, psychology, neuroscience, business, religion and spirituality, philosophy, pop culture, the universe, and so much more. I also work as an illustrator and set designer in the movie industry, and you can see all of my drawings at http://www.unifiedfeel.com.