First publised in The Daily Beast (March 5, 2011)..☛..Whether you’re on the wedding circuit or running the holiday party gauntlet, for women, buying new cocktail and evening dresses for every individual occasion adds up. (And in our era of instant Facebook “publicity,” it’s tougher to get away with recycling last season’s frock again and again.) Enter Rent the Runway, an innovative online service in which women across the country can borrow designer dresses, Netflix-style, at recession-friendly prices. Rental prices start at $50, and they even ship two sizes of your chosen item to make sure you get just the right fit.
