BOX1824, a Brazilian research company specializing in behavioral science and consumer trends, produced a short film entitled “We All Want To Be Young” to showcase the results of several studies it conducted about the “Gen Y” or “Millennial Generation” over the past 5 years. Those insights – while not necessarily groundbreaking in identifying anything that hasn’t already been discussed – are presented and narrated in a very engaging (and at times nostalgic) manner in the film. Footage from classic 60s and 80s films are used to compare Millennials to their Boomer parents and to Gen X, capturing the evolving dynamic of what it means to be young, living and surviving across the decades, to today.
Some of the key generational characteristics (or insights) showcased in the film include:
Some of these characteristics may be relatable to more than just Generation Y, but to anyone highly engaged in today’s connected, digital culture. A reminder that “youth” is defined by more than just how young you are (or aren’t).
[vimeo]http://vimeo.com/16638983[/vimeo]
Source: PSFK
